Founders,your best ideas deserve better than a notes app

Founders,your best ideas deserve better than a notes app

Founders,your best ideas deserve better than a notes app

Founders,your best ideas deserve better than a notes app

I’m Jamie, a fractional creative director for founders with more ideas than hours. I help you make small business improvements that drive meaningful results.

I’m Jamie, a fractional creative director for founders with more ideas than hours. I help you make small business improvements that drive meaningful results.

I’m Jamie, a fractional creative director for founders with more ideas than hours. I help you make small business improvements that drive meaningful results.

For Solopreneurs

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Project managed & built 160+ custom websites

Partnered & worked alongside 200+ business owners

Won 16+ prestigious design awards

10+ years of agency, design & digital experience

Spent 10 000+ hours QA’ing & debugging websites

Project managed & built 160+ custom websites

Partnered & worked alongside 200+ business owners

Won 16+ prestigious design awards

10+ years of agency, design & digital experience

Spent 10 000+ hours QA’ing & debugging websites

Helped 160+ businesses refresh their branding & website

Launched 10+ businesses

Bootstrapped & built a 7-figure design studio as a solo operator

Helped businesses doing $300k per year to $50m per year

Worked with businesses in 10+ industries

Helped 160+ businesses refresh their branding & website

Launched 10+ businesses

Bootstrapped & built a 7-figure design studio as a solo operator

Helped businesses doing $300k per year to $50m per year

Worked with businesses in 10+ industries

You’re the expert at what you do.

The digital stuff?

Not so much

You’re the expert at what you do.

The digital stuff?

Not so much

You’re the expert at what you do.

The digital stuff?

Not so much

You’re the expert at what you do.

The digital stuff?

Not so much

You’re working in your business. You’d rather be working on it. I help you turn late-night Googling and half-finished ideas into real progress, so you can buy back your time and focus on what matters.

You’re working in your business. You’d rather be working on it. I help you turn late-night Googling and half-finished ideas into real progress, so you can buy back your time and focus on what matters.

Good ideas

are only the

Good ideas

are only the

Good ideas

are only the

beginning

beginning

beginning

Big idea? Broken system? Not sure where to start? I know you’re spinning your wheels. Let's turn "someday" ideas into today's work.

Big idea? Broken system? Not sure where to start? I know you’re spinning your wheels. Let’s turn “someday” ideas into today’s work.

I need a hand with...

Strengthening my brand

Improving my website

Creating a better customer experience

Getting found on Google & AI search

Launching a new idea or service

Finding the right specialists

Streamlining my systems & processes

Being consistent on social channels

I look beyond how it looks to understand how it works

I look beyond how it looks to understand how it works

I look beyond how it looks to understand how it works

I look beyond how it looks to understand how it works

I FIND THE

REAL PROBLEM

I FIND THE

REAL PROBLEM

A brief is a starting point, not always the answer. I look at your business, your customers and your goals to figure out what actually needs solving before we jump into solutions.

A brief is a starting point, not always the answer. I look at your business, your customers and your goals to figure out what actually needs solving before we jump into solutions.

A brief is a starting point, not always the answer. I look at your business, your customers and your goals to figure out what actually needs solving before we jump into solutions.

I THINK LIKE A FOUNDER

I THINK LIKE A FOUNDER

I've worked across creative, marketing, operations and business. I understand the trade-offs between budget, time and resources, and focus on what will make the biggest difference to your business.

I’ve worked across creative, marketing, operations and business. I understand the trade-offs between budget, time and resources, and focus on what will make the biggest difference to your business.

I Connect Strategy With Creativity

I Connect Strategy With Creativity

I turn complex problems into clear ideas and practical solutions. From your brand and website to the systems behind them, I connect the dots between what your business needs and what we create.

I turn complex problems into clear ideas and practical solutions. From your brand and website to the systems behind them, I connect the dots between what your business needs and what we create.

I turn complex problems into clear ideas and practical solutions. From your brand and website to the systems behind them, I connect the dots between what your business needs and what we create.

I TEST BEFORE WE GO ALL IN

I TEST BEFORE WE GO ALL IN

Not every idea deserves a big project. I challenge assumptions, explore possibilities and test what makes sense before you invest more time or money.

Not every idea deserves a big project. I challenge assumptions, explore possibilities and test what makes sense before you invest more time or money.

I TURN IDEAS INTO ACTION

I TURN IDEAS INTO ACTION

I'll help you decide what happens next, bring in the right specialists and oversee the work from idea to execution. You'll have a clear plan and a partner to keep things moving.

I’ll help you decide what happens next, bring in the right specialists and oversee the work from idea to execution. You’ll have a clear plan and a partner to keep things moving.

The Proof is in

the Pudding

The Proof is in

the Pudding

The Proof is in

the Pudding

Explore the businesses we've built and shaped alongside their founders.

Explore the businesses we’ve built and shaped alongside their founders.

Case Studies

Hi, I’m Jamie,

Hi, I’m Jamie,

Hi, I’m Jamie,

fractional creative director, and serial entrepreneur.

fractional creative director, and serial entrepreneur.

fractional creative director, and serial entrepreneur.

Hi, I'm Jamie, fractional creative director, and serial entrepreneur.

Hi, I’m Jamie, fractional creative director, and serial entrepreneur.

I'm obsessed with helping founders bring their ideas to life. I've worked with hundreds of clients on their brand, websites, and customer experiences.

I’m obsessed with helping founders bring their ideas to life. I’ve worked with hundreds of clients on their brand, websites, and customer experiences.

Ask Jamie...

Ask Jamie…

Hi, I'm Jamie's AI. Ask me anything about my work, or tap a question below.

I'm an AI. Chats and clicks are saved anonymously to improve answers.

Say hi to Jamie.bot

“I have been constantly wowed by his organization, skill, and, above all, his generosity. He cares so much about his clients and partners, and it shows. He's a phenomenal project manager. If you want to have your socks blown off by a guy who can *get it done,* call Jamie.”

“I have been constantly wowed by his organization, skill, and, above all, his generosity. He cares so much about his clients and partners, and it shows. He’s a phenomenal project manager. If you want to have your socks blown off by a guy who can *get it done,* call Jamie.”

“I have been constantly wowed by his organization, skill, and, above all, his generosity. He cares so much about his clients and partners, and it shows. He’s a phenomenal project manager. If you want to have your socks blown off by a guy who can *get it done,* call Jamie.”

Jill F.

Jill F.

Felty & Co, USA

Felty & Co, USA

"Jamie has been invaluable in supporting our business growth for the last five years, from streamlining client onboarding and supervising digital development to providing expert strategic consulting on our recent initiatives. Highly recommended."

“Jamie has been invaluable in supporting our business growth for the last five years, from streamlining client onboarding and supervising digital development to providing expert strategic consulting on our recent initiatives. Highly recommended.”

“Jamie has been invaluable in supporting our business growth for the last five years, from streamlining client onboarding and supervising digital development to providing expert strategic consulting on our recent initiatives. Highly recommended.”

Toby T.

Toby T.

Trimble Group, UK

Trimble Group, UK

“From the moment Jamie and I got on a call, I knew I had found the perfect match. He just gets it. The level of strategy he brings to the table is unmatched.”

“From the moment Jamie and I got on a call, I knew I had found the perfect match. He just gets it. The level of strategy he brings to the table is unmatched.”

“From the moment Jamie and I got on a call, I knew I had found the perfect match. He just gets it. The level of strategy he brings to the table is unmatched.”

Josh H.

Josh H.

HMPSN Studio, USA

HMPSN Studio, USA

“As a HR consultant, marketing is essential but hard to make time for. Jamie makes sure Evoke HR shows up consistently, with intentional design and strategy. Organized and easy to work with.”

“As a HR consultant, marketing is essential but hard to make time for. Jamie makes sure Evoke HR shows up consistently, with intentional design and strategy. Organized and easy to work with.”

“As a HR consultant, marketing is essential but hard to make time for. Jamie makes sure Evoke HR shows up consistently, with intentional design and strategy. Organized and easy to work with.”

Katrina M.

Katrina M.

Evoke HR & Immigration, Canada

Evoke HR & Immigration, Canada

“The target persona exercise really helped me understand who our ideal customer is... walking in our ideal customer’s shoes we got to really understand where I could better serve my clients.”

“The target persona exercise really helped me understand who our ideal customer is… walking in our ideal customer’s shoes we got to really understand where I could better serve my clients.”

“The target persona exercise really helped me understand who our ideal customer is… walking in our ideal customer’s shoes we got to really understand where I could better serve my clients.”

Kaelan H.

Kaelan H.

Kaelan Hanslo Bio, South Africa

Kaelan Hanslo Bio, South Africa

show me the gaps

show me the gaps

Get clarity on what’s working, what’s holding you back and where to focus next. Strategy, creative thinking and practical support to help your business move forward.

For founder-led businesses ready to grow

For founder-led businesses ready to grow

10+ years of brand & digital experience

10+ years of brand & digital experience

Strategy, creative direction & hands-on support

Strategy, creative direction & hands-on support

Brand & Website Audit

FREE

FREE

Find out what’s holding your brand and website back.

What you’ll get:

What you’ll get:

Clarity on your message and positioning

Clarity on your message and positioning

A review of your brand and website

A review of your brand and website

Identify what’s working and what’s missing

Identify what’s working and what’s missing

A personalised audit report with practical recommendations

A personalised audit report with practical recommendations

A prioritised roadmap for what to improve

A prioritised roadmap for what to improve

A complimentary follow-up call with Jamie

A complimentary follow-up call with Jamie

Get my free audit

Back

Step 2 of 2

Step 2 of 2

Tell me about your business

Tell me about your business

Fractional Creative + Digital Support

Monthly

Monthly

Hands-on creative and digital help to get things moving.

How we work together:

How we work together:

Identify the biggest priorities in your business

Identify the biggest priorities in your business

Focus on a specific project or area each month

Focus on a specific project or area each month

Get hands-on help with creative, digital and operational challenges

Get hands-on help with creative, digital and operational challenges

Bring in the right people when specialist support is needed

Bring in the right people when specialist support is needed

Review progress and decide what to tackle next

Review progress and decide what to tackle next

Build a monthly package around your needs and budget

Build a monthly package around your needs and budget

3-month minimum

3-month minimum

Then month-to-month. Built around your business, not a one-size-fits-all package.

Then month-to-month. Built around your business, not a one-size-fits-all package.

Book a call with Jamie

FAQs

Got questions? So does ChatGPT

Got questions? So does ChatGPT

Got questions? So does ChatGPT

Got questions? So does ChatGPT

What does Jamie Windell do, and how can you help my business?

Who do you work with?

What is fractional creative and digital support?

How does the monthly fractional engagement work?

What does the monthly service cost?

Can you help with my website, branding, marketing, AI and business systems?

What is the free brand and website audit, and what do I get?

How do I get started working with Jamie Windell?

Less talking about it.

More making it happen!

Less talking about it.

More making it happen!

Less talking about it.

More making it happen!

A practical partner to help you solve problems, move projects forward, and make your business work better.

A practical partner to help you solve problems, move projects forward, and make your business work better.

Case Studies

Evoke HR

Take My Junk

Shoot Pristine

Kaelan Hanslo

FCC

Trimble Group

Chilliwack Connect

KHULA

© 2026 Windell & Co. Designed by ProjectOne. Powered by KHULA®

© 2026 Windell & Co. Designed by ProjectOne. Powered by KHULA®

BC 16:42 PST

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Case Study

Kaelan Hanslo, founder of The Wellness Hub

Kaelan Hanslo

Founder

engagement

Venture Builder

South Africa flag

South Africa

website

www.khbio.co.za

Visit website

→

Jamie Windell with Kaelan Hanslo, founder of The Wellness Hub, a biokinetics clinic in South Africa
Kaelan Hanslo, biokineticist and founder of The Wellness Hub, inside his South African clinic

the wellness hub

Kaelan was a Kinesiology grad teaching at a local wellness clinic. When the owner stepped back, we helped him buy it. He was 23.

What I helped with & more:

Acquisition agreement, lease negotiation, business plan, branding, website, mentoring

↑

10,000+

Patients served

7+ Years

Fully his, still growing

Millions

in revenue generated since 2018

Kaelan Hanslo painting the walls while setting up The Wellness Hub, his first small business

their words

"During the early years, you believed in me, which made me believe in myself."

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Case Study

Kaelan Hanslo, founder of The Wellness Hub

Kaelan Hanslo

Founder

engagement

Venture Builder

South Africa flag

South Africa

website

www.khbio.co.za

Visit website

→

Jamie Windell with Kaelan Hanslo, founder of The Wellness Hub, a biokinetics clinic in South Africa
Kaelan Hanslo, biokineticist and founder of The Wellness Hub, inside his South African clinic

the wellness hub

Kaelan was a Kinesiology grad teaching at a local wellness clinic. When the owner stepped back, we helped him buy it. He was 23.

What I helped with & more:

Acquisition agreement, lease negotiation, business plan, branding, website, mentoring

↑

10,000+

Patients served

7+ Years

Fully his, still growing

Millions

in revenue generated since 2018

Kaelan Hanslo painting the walls while setting up The Wellness Hub, his first small business

their words

"During the early years, you believed in me, which made me believe in myself."

the-wellness-hub

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Case Study

Desirè Amouzou, owner of Chilliwack Connect

Desirè Amouzou

New Owner

engagement

Venture Builder

Canada flag

Chilliwack, BC

website

www.chilliwackconnect.ca

Visit website

→

Chilliwack Connect homepage, a local business directory website for Chilliwack, BC
Chilliwack Connect logo over a local café interior, brand identity by Jamie Windell

chilliwack connect

I saw a gap for a local business directory and built it in 8 weeks. It grew fast, then sold it to the team behind Find You In The Valley.

What I helped with & more:

Took Chilliwack Connect from concept to launch and beyond. Developed the brand, designed and built the Webflow platform, established SEO and growth strategies, created the SOPs and training resources, and prepared the business for sale and handover.

↑

60

Sign-ups in the first 72 hours

Sold

Within a year of launching

166K

Organic impressions within the first 6 months

their words

“Jamie brought Chilliwack Connect to life, building the brand, platform and systems from the ground up. I'm grateful for this opportunity to take it further.”

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Case Study

Desirè Amouzou, owner of Chilliwack Connect

Desirè Amouzou

New Owner

engagement

Venture Builder

Canada flag

Chilliwack, BC

website

www.chilliwackconnect.ca

Visit website

→

Chilliwack Connect homepage, a local business directory website for Chilliwack, BC
Chilliwack Connect logo over a local café interior, brand identity by Jamie Windell

chilliwack connect

I saw a gap for a local business directory and built it in 8 weeks. It grew fast, then sold it to the team behind Find You In The Valley.

What I helped with & more:

Took Chilliwack Connect from concept to launch and beyond. Developed the brand, designed and built the Webflow platform, established SEO and growth strategies, created the SOPs and training resources, and prepared the business for sale and handover.

↑

60

Sign-ups in the first 72 hours

Sold

Within a year of launching

166K

Organic impressions within the first 6 months

their words

“Jamie brought Chilliwack Connect to life, building the brand, platform and systems from the ground up. I'm grateful for this opportunity to take it further.”

chilliwack-connect

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Case Study

Dylan Abbott, founder of Take My Junk

Dylan Abbott

Founder

engagement

Venture Builder

South Africa flag

Johannesburg, South Africa

website

www.takemyjunk.co.za

Visit website

→

Dylan Abbott, founder of Take My Junk, with a loaded junk removal truck in Johannesburg
Garage packed with household junk, the kind of job Take My Junk clears in Johannesburg

take my junk

My brother Dylan is a young solopreneur in Johannesburg. I spotted the idea in Canada and brought it to Jozi: hassle-free junk removal that resells or recycles what people no longer need. In just three days we built the brand and a landing page so he could test it fast. Then I handed him the keys.

What I helped with & more:

Business concept, naming, brand identity and logo in 3 days, one-page website with clear messaging, social media launch posts, pricing model, operations design and a complete handover

↑

1,500+

Clients served

2 Trucks

Plus a full team

Millions

in revenue generated since 2018

Take My Junk branded junk removal truck, vehicle branding for a Johannesburg startup

their words

“He gave me far more than just a business opportunity. He gave me the chance to build a future for myself.”

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Case Study

Dylan Abbott, founder of Take My Junk

Dylan Abbott

Founder

engagement

Venture Builder

South Africa flag

Johannesburg, South Africa

website

www.takemyjunk.co.za

Visit website

→

Dylan Abbott, founder of Take My Junk, with a loaded junk removal truck in Johannesburg
Garage packed with household junk, the kind of job Take My Junk clears in Johannesburg

take my junk

My brother Dylan is a young solopreneur in Johannesburg. I spotted the idea in Canada and brought it to Jozi: hassle-free junk removal that resells or recycles what people no longer need. In just three days we built the brand and a landing page so he could test it fast. Then I handed him the keys.

What I helped with & more:

Business concept, naming, brand identity and logo in 3 days, one-page website with clear messaging, social media launch posts, pricing model, operations design and a complete handover

↑

1,500+

Clients served

2 Trucks

Plus a full team

Millions

in revenue generated since 2018

Take My Junk branded junk removal truck, vehicle branding for a Johannesburg startup

their words

“He gave me far more than just a business opportunity. He gave me the chance to build a future for myself.”

take-my-junk

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engagement

Fractional Consulting & Advisory

What I helped with & more:

↑

their words

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engagement

Fractional Consulting & Advisory

What I helped with & more:

↑

their words

shoot-pristine

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engagement

Venture Builder

What I helped with & more:

↑

their words

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engagement

Venture Builder

What I helped with & more:

↑

their words

furiously-curious-company

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Case Study

Jamie Windell, founder of KHULA Studio in Chilliwack, BC

Jamie Windell

Founder & Creative Director

engagement

Venture Builder (My Own)

Canada flag

Chilliwack, BC

website

www.khula.studio

Visit website

→

Cedarbrook Trail Homes website on a laptop, web design by KHULA Studio in Chilliwack, BC
Hand holding a black KHULA Studio branded box, brand identity and packaging design

khula

I moved to Canada with no network and bootstrapped KHULA during the pandemic after being let go from my corporate job. Within the first 10 months, we reached $100K in revenue, growing entirely through referrals and organic SEO, with zero marketing spend.

What I helped with & more:

Bootstrapped, branded and scaled KHULA from the ground up. Built the systems, SOPs and processes that enabled the team to manage delivery efficiently.

↑

160+

Brands transformed globally

8 Countries

130+ websites launched across 4 continents

Multi 7-figures

In revenue generated since 2020

Jamie Windell, founder of KHULA Studio, reviewing the KHULA website on a laptop at home

their words

“How you show up is your most powerful growth lever.”

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Case Study

Jamie Windell, founder of KHULA Studio in Chilliwack, BC

Jamie Windell

Founder & Creative Director

engagement

Venture Builder (My Own)

Canada flag

Chilliwack, BC

website

www.khula.studio

Visit website

→

Cedarbrook Trail Homes website on a laptop, web design by KHULA Studio in Chilliwack, BC
Hand holding a black KHULA Studio branded box, brand identity and packaging design

khula

I moved to Canada with no network and bootstrapped KHULA during the pandemic after being let go from my corporate job. Within the first 10 months, we reached $100K in revenue, growing entirely through referrals and organic SEO, with zero marketing spend.

What I helped with & more:

Bootstrapped, branded and scaled KHULA from the ground up. Built the systems, SOPs and processes that enabled the team to manage delivery efficiently.

↑

160+

Brands transformed globally

8 Countries

130+ websites launched across 4 continents

Multi 7-figures

In revenue generated since 2020

Jamie Windell, founder of KHULA Studio, reviewing the KHULA website on a laptop at home

their words

“How you show up is your most powerful growth lever.”

khula

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engagement

Fractional Consulting

What I helped with & more:

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their words

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engagement

Fractional Consulting

What I helped with & more:

↑

their words

evoke-hr

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Case Study

Toby Trimble, founder of Trimble Group

Toby Trimble

Founder

engagement

Fractional Consulting & Advisory

United Kingdom flag

United Kingdom

website

www.trimblegroup.io

Visit website

→

Toby Trimble and Jamie Windell in KHULA Design Studio t-shirts by the harbour
Trimble Group team on a photo shoot set, brand content for a UK business

trimble group

Toby is a veterinary specialist. His production company was shooting everything from craft breweries to mountain biking. We rebranded it as Trimble Group, a focused animal health communications brand. Then, as his fractional partner, I gave him his next big idea and helped him launch it: Vet Images.

What I helped with & more:

Naming workshop, rebrand, colour palette, messaging, website and social consistency. Awwwards Honourable Mention for website design. Then the Vet Images idea, launch plan and fractional support to get it live.

↑

335%

Revenue growth after the rebrand

2023

More work than the first 3 years combined

2x

Team size. Staff doubled

their words

“Jamie has been invaluable in supporting our business growth for the last five years.”

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Case Study

Toby Trimble, founder of Trimble Group

Toby Trimble

Founder

engagement

Fractional Consulting & Advisory

United Kingdom flag

United Kingdom

website

www.trimblegroup.io

Visit website

→

Toby Trimble and Jamie Windell in KHULA Design Studio t-shirts by the harbour
Trimble Group team on a photo shoot set, brand content for a UK business

trimble group

Toby is a veterinary specialist. His production company was shooting everything from craft breweries to mountain biking. We rebranded it as Trimble Group, a focused animal health communications brand. Then, as his fractional partner, I gave him his next big idea and helped him launch it: Vet Images.

What I helped with & more:

Naming workshop, rebrand, colour palette, messaging, website and social consistency. Awwwards Honourable Mention for website design. Then the Vet Images idea, launch plan and fractional support to get it live.

↑

335%

Revenue growth after the rebrand

2023

More work than the first 3 years combined

2x

Team size. Staff doubled

their words

“Jamie has been invaluable in supporting our business growth for the last five years.”

trimble-group