Design Success, One Project at a Time
Hi, I’m Jamie Windell, CXAC Cert Your go-to Branding Consultant for elevating your brand perception. Let's design the experience you want to see tomorrow.
Branding Consultant
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EST. 1988
Born in
Johannesburg
Currently live in
Chilliwack
2X
Founder
Founder
49.1579° N 121.9515° W
PST
ENCOURAGER.
FATHER. HUSBAND.
BROTHER. FRIEND.
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For the last 15 years, I’ve played a lot of roles. From multiple career paths in Johannesburg to award-winning design studio owner in Chilliwack, I’ve lived a full life. And in that time, I’ve learned one main lesson: when your business is efficient, you can do more impactful work.
And whether that “impactful work” is being a more present parent, volunteering for a cause you’re passionate about, or simply providing the best service in your industry, I want to help you achieve it.
Let’s work together to create a bigger impact in your business and elevate your brand.
And whether that “impactful work” is being a more present parent, volunteering for a cause you’re passionate about, or simply providing the best service in your industry, I want to help you achieve it.
Let’s work together to create a bigger impact in your business and elevate your brand.
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
creative problem-solver
chaos coordinator
go-getter & doer
organizer & connector
luminary
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How Does Your Brand Experience Measure Up?
If your service and your look don't match the business you want to be, it's costing you time, money, and impact.
ⓧ You're living with an outdated logo and website
ⓧ Your team is overloaded by repetitive, highly manual tasks
ⓧ You’re unsure of why people choose your competitors over you
ⓧ Your customer service experience leaves a lot to be desired
ⓧ Your internal systems — or lack of systems — are working against you
Luckily, all of these things are fixable – and I'm here to help.
ⓧ You're living with an outdated logo and website
ⓧ Your team is overloaded by repetitive, highly manual tasks
ⓧ You’re unsure of why people choose your competitors over you
ⓧ Your customer service experience leaves a lot to be desired
ⓧ Your internal systems — or lack of systems — are working against you
Luckily, all of these things are fixable – and I'm here to help.
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Capabilities
Capabilities
Brand Strategy
Brand Identity Design
Art Direction
Copywriting & Key Messaging
Web: Webflow, Squarespace, Wix
Domains & Hosting
Google Workspace Management
Client Onboarding & Offboarding
Service Design & CX Consulting
Email CRM Setup & Design
Sales & Pipeline Management
No-code Tools & AI
Operations & SOP’s
Customer Journey Mapping
Freelancer Recruitment
Project Management
Brand & Website Audit
Gap Analysis
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Tools I’m Familiar With
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“I worked with Jamie as a consultant to help me grow my own design and development studio. I was looking for a mentor/coach, but hadn't found anyone that I "clicked with" and that I felt could help me take my business to the next level.
From the moment Jamie and I got on a call, I knew I had found the perfect match. He's energetic, insightful, and, most of all -- He just gets it.
The level of strategy he brings to the table is unmatched, and I'd recommend him to anyone who's looking to grow their business and delight their customers.”
From the moment Jamie and I got on a call, I knew I had found the perfect match. He's energetic, insightful, and, most of all -- He just gets it.
The level of strategy he brings to the table is unmatched, and I'd recommend him to anyone who's looking to grow their business and delight their customers.”
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Josh H.
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A Few Kinds Words From Colleagues and Clients I Have Worked With
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KHULA® is an award-winning branding studio specializing in brand refreshes. We help service-based small business owners build a standout brand image — one they can be proud of.
2008
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Where it began — Packing boxes
VastraTech
VastraTech Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
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Logistics Coordinator (2008 - 2010)
2010
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Youthful Learning + Growth
VastraTech
VastraTech Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
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Procurement & Logistics Manager (2010 - 2014)
2014
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MY first taste of Entrepreneurship
Think Africa
Think Africa Solutions Pty Ltd was a logistics broker acting as the middle man between clients and freight forwarders. I helped individuals ship their products locally and internationally within Africa. Managing the import and export process while mitigating risks and reducing freight costs.
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Founder & Director (2014 - 2015)
2015
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Side hustle training clients as a P.T
Fitness On Demand
Fitness on Demand was a personal training service helping individuals reach their fitness goals, whether at home or at their local gym.
As a certified personal trainer, and fighting fit instructor, I had the privilege of training clients at home, at their gym, and at Evolution Boxing Gym.
As a certified personal trainer, and fighting fit instructor, I had the privilege of training clients at home, at their gym, and at Evolution Boxing Gym.
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Personal Trainer (2015 - 2017)
2015
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finding the creative in me
Design Partnership
Design Partnership is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
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Senior Project Coordinator (2015 - 2016)
2016
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Working with designers — loving design
Design Partnership
Design Partnership is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
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Traffic Manager (2016 - 2017)
2016
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Side hustle - launched a clothing brand
WellFit Lifestyle
I started a gym clothing brand called WellFit Lifestyle, providing fitness enthusiasts with comfortable, and stylish gym apparel.
I ended selling this clothing brand to a friend, and fellow personal trainer.
I ended selling this clothing brand to a friend, and fellow personal trainer.
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Founder (2016 - 2017)
2008
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New company expansion — Back to ops
FYBOTECH
FYBOTECH Distributors is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
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Operations Manager (2017 - 2018)
2018
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Going solo — working with startups
FYBOTECH
FYBOTECH Distributors is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
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Freelance Brand Consultant (2018 - 2019)
2008
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Finding my way in Vancouver, BC
Skyrocket Digital
Skyrocket Digital is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
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Account Strategist (2019 - 2020)
2020
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Learning the agency way
Skyrocket Digital
Skyrocket Digital is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
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Digital Producer (2020)
2020
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Launched my own design studio
KHULA™
KHULA™ is an award-winning strategy-led design studio situated in BC, Canada that has helped 100+ small businesses around the world refresh and transform their brand image. With a team of creative co-pilots, we helped solopreneurs, small businesses, and non--profits with all the branding essentials, and fundamentals.
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Founder & Design Director (2020 - current)
2023
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playing to my strengths — consultant
Trimble Group
trimble group is a veterinary-led communications company that helps animal health professionals create engaging content to excel at what they do.
I worked alongside the CEO, Toby Trimble, to help streamline, and optimize his business through 1-1 consulting.
I worked alongside the CEO, Toby Trimble, to help streamline, and optimize his business through 1-1 consulting.
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Fractional Design PM & Consultant (2023 - Current)
2023
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My first online subscription business
Flow n’ Grow™
Flow n’ Grow™ is an monthly on-demand Webflow development and maintenance subscription service. A first of it’s kind, chosen by Webflow to support template creators and help Webflow website owners keep their site updated and looking fresh every month. Affordable, and lightning fast development at your fingertips.
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Founder & Design Director (2023 - Current)
Four Steps to Improved Efficiency
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1. Assess Your Needs
We start by observing and understanding your business and performing a gap analysis.
We start by observing and understanding your business and performing a gap analysis.
2. Design a Strategy
Crafting a custom plan that addresses your specific pain points is our next step.
Crafting a custom plan that addresses your specific pain points is our next step.
3. Implement & Adjust
We work together to implement the strategy, adjusting as needed for optimal results.
We work together to implement the strategy, adjusting as needed for optimal results.
4. Ongoing Support
As you improve your business and close the gaps, I'll be there and ready for continuous support.
As you improve your business and close the gaps, I'll be there and ready for continuous support.
Change the Way You Do Business, For the Better
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