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Design Success, One Project at a Time

Hi, I’m Jamie Windell, CXAC Cert
Your go-to
Branding Consultant
 for elevating your brand perception. Let's design the experience you want to see tomorrow.  

(01)
EST. 1988
Born in
Johannesburg 
Flag of South Africa
Currently live in
Chilliwack
Flag of Canada
2X
Founder
49.1579° N 121.9515° W
00:00
PST

ENCOURAGER.
FATHER. HUSBAND.
BROTHER. FRIEND.

(05)
For the last 15 years, I’ve played a lot of roles. From multiple career paths in Johannesburg to award-winning design studio owner in Chilliwack, I’ve lived a full life. And in that time, I’ve learned one main lesson: when your business is efficient, you can do more impactful work.  

And whether that “impactful work” is being a more present parent, volunteering for a cause you’re passionate about, or simply providing the best service in your industry, I want to help you achieve it.

Let’s work together to create a bigger impact in your business and elevate your brand.
Jamie Windell Brand Image
Pencil Icon
creative problem-solver
A red fire extinguisher with a green fire extinguisher on.
chaos coordinator
A yellow peace sign with a black background.
go-getter & doer
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organizer & connector
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luminary
Pencil Icon
creative problem-solver
A red fire extinguisher with a green fire extinguisher on.
chaos coordinator
A yellow peace sign with a black background.
go-getter & doer
Chain Emoji Icon
organizer & connector
Hands Icon
luminary
(07)

How Does Your Brand Experience Measure Up?

If your service and your look don't match the business you want to be, it's costing you time, money, and impact.

ⓧ You're living with an outdated logo and website
ⓧ Your team is overloaded by repetitive, highly manual tasks
ⓧ You’re unsure of why people choose your competitors over you
ⓧ Your customer service experience leaves a lot to be desired
ⓧ Your internal systems — or lack of systems — are working against you

Luckily, all of these things are fixable – and I'm here to help.
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I help busy service-based business owners hop off the hamster wheel and streamline their business, and craft delightful experiences to create a sustainable business.

Build a Resilient Brand

Enhance your company’s image with premium design that makes customers choose you.

Offer Exceptional Customer Experiences

Delight every customer with superior experiences that bring 5-star reviews every time.

Build Seamless Workflows

Get an outside perspective, along with the right tools, to help you run on autopilot.

Access a Network of Top Talent

We’ve sourced and vetted top creative talent that will help bring your project and vision to life.
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109

brands transformed through strategy and design services

55

vetted creative freelancers and talented individuals in my network

15

years of small business experience (10 in design industry)
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Jamie Windell PhotoJamie Windell background
CLOSE —
I help small business owners save time and operate businesses that they can be proud of. I assess the business for strengths and weaknesses, help you set goals and craft an execution plan towards accomplishing them. I then work alongside you to make it happen. My goal is to leave your business better than I found it, and give you clarity and direction. I want to arm you with the tactics, tools and processes to improve the way you work and function.
CLOSE —
I work hard to build relationships with each and every client to understand exactly where my services and skills can truly benefit your business. Whether you're looking to streamline your processes, bolster your brand, or improve your customer experience – Everything I do is tailored to you! If additional support is needed beyond my broad scope of expertise, I have established an expansive network of business and branding professionals that I can pull in to assist.
CLOSE —
I have a proven track record of helping 100+ small business owners across industries set themselves up for success. I have decades of professional experience perfecting my craft in the business world. From working in a range of roles from project management, operations and logistics, and design, to successfully starting and running my own businesses, I've seen it all. I know first-hand how valuable an outside perspective can be to help you get the job done right.

Expert in Execution

Let me help you make it happen
READ MORE +

Personalized Approach

I provide support where you need it the most
READ MORE +

Skilled in Small Business

Trust me, I’ve been there!
READ MORE +
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CLOSE —
I help small business owners save time and operate businesses that they can be proud of. I assess the business for strengths and weaknesses, help you set goals and craft an execution plan towards accomplishing them. I then work alongside you to make it happen. My goal is to leave your business better than I found it, and give you clarity and direction. I want to arm you with the tactics, tools and processes to improve the way you work and function.
CLOSE —
I work hard to build relationships with each and every client to understand exactly where my services and skills can truly benefit your business. Whether you're looking to streamline your processes, bolster your brand, or improve your customer experience – Everything I do is tailored to you! If additional support is needed beyond my broad scope of expertise, I have established an expansive network of business and branding professionals that I can pull in to assist.
CLOSE —
I have a proven track record of helping 100+ small business owners across industries set themselves up for success. I have decades of professional experience perfecting my craft in the business world. From working in a range of roles from project management, operations and logistics, and design, to successfully starting and running my own businesses, I've seen it all. I know first-hand how valuable an outside perspective can be to help you get the job done right.

Capabilities

Capabilities

Brand Strategy
Brand Identity Design
Art Direction
Copywriting & Key Messaging
Web: Webflow, Squarespace, Wix
Domains & Hosting
Google Workspace Management
Client Onboarding & Offboarding
Service Design & CX Consulting
Email CRM Setup & Design
Sales & Pipeline Management
No-code Tools & AI
Operations & SOP’s
Customer Journey Mapping
Freelancer Recruitment
Project Management
Brand & Website Audit
Gap Analysis
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Jamie Windell Brand Image

Tools I’m Familiar With

Webflow Logo
Google Workspace
Framer Logo
Clickup Logo
Zapier logo
Bitly Logo
Squarespace Logo
Adobe Logo
Flodesk Logo
GoDaddy Logo
Figma Logo
Monday Logo
Wix Logo
Loom Logo
OpenAI logo
Mailchimp Logo
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“I worked with Jamie as a consultant to help me grow my own design and development studio. I was looking for a mentor/coach, but hadn't found anyone that I "clicked with" and that I felt could help me take my business to the next level.



From the moment Jamie and I got on a call, I knew I had found the perfect match. He's energetic, insightful, and, most of all -- He just gets it.


The level of strategy he brings to the table is unmatched, and I'd recommend him to anyone who's looking to grow their business and delight their customers.”
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Josh H.
“I've worked with Jamie on a couple of occasions now and he is one of the most authentically helpful people I've worked with. He took the time to really understand and clarify my situation and offered genuine, deep and tactical advice. Highly recommend working with Jamie if you want real, actionable insights and a positive, motivational person to drive you.”
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Callum T.
“Jamie’s approach to handling projects is very structured, efficient and caring. His team completed the project before the deadline and was very clear and upfront about coming deliverables. I can’t recommend Jamie and Khula highly enough to anyone who’s looking for a reliable and professional web design service.”
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Yulia H.
“Jamie is a perfect example of a skilled go-getter, manager, and thriving business owner. I had the privilege of working and getting to know him at Design Partnership during the time we worked there together.



Jamie is an honest, reliable, and hardworking individual that always has his clients and their stakeholders' best interests at heart. He constantly strived to inspire and add value to the people he works with past the typical status quo. He is goal-oriented and very process-driven with a can-do attitude toward any task he touches.”
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Roberto Z.
“Jamie is the team player whom will make a team stay on top. He is dedicated to the business, as if it is his own. He understands the important relationship with suppliers and has great communication skills. He is the backstop you wish you had.”
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Lindy B.
"The target persona exercise really helped me understand who our ideal customer is, we didn't really know. Once going through our customer journey and onboarding, and walking in our ideal customer's shoes we got to really understand where the gaps where and where I could better serve my clients. Loved this workshop by Jamie and found it super insightful."
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Kaelan H.
"I have been in business for over 10 years and I thought I knew everything about my ideal customer and the customer experience we offer them. But, after going through this workshop and exercise with Jamie, I quickly realized there were some things we could do better. We came up with some really awesome ideas that could create these delightful moments for my clients. I would highly recommend this workshop to any business owner."
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Jete D.

A Few Kinds Words From Colleagues and Clients I Have Worked With

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KHULA logo
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KHULA™ is a brand transformation studio specializing in brand refreshes. We help service-based small business owners build a standout brand image — one they can be proud of.
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Career Timeline

My working experience and career journey
(20)
2008
Where it began — Packing boxes
VastraTech
VastraTech Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
Logistics Coordinator (2008 - 2010)
Flag of South Africa
2010
Youthful Learning + Growth
VastraTech
[VastraTech] Pty Ltd were the first and sole distributors of a Canadian product: SMART Board® interactive whiteboards. They imported and distributed the latest technology products for schools and corporates across 13 African countries including South Africa where they’re head office is located.
Procurement & Logistics Manager (2010 - 2014)
Flag of South Africa
2014
Career Timeline Photo
MY first taste of Entrepreneurship
Think Africa
[Think Africa Solutions] Pty Ltd was a logistics broker acting as the middle man between clients and freight forwarders. I helped individuals ship their products locally and internationally within Africa. Managing the import and export process while mitigating risks and reducing freight costs.  
Founder & Director (2014 - 2015)
Flag of South Africa
2015
Career Timeline Photo
Side hustle training clients as a P.T
Fitness On Demand
[Fitness on Demand] was a personal training service helping individuals reach their fitness goals, whether at home or at their local gym.

As a certified personal trainer, and fighting fit instructor, I had the privilege of training clients at home, at their gym, and at Evolution Boxing Gym.
Personal Trainer (2015 - 2017)
Flag of South Africa
2015
Career Timeline Photo
finding the creative in me
Design Partnership
[Design Partnership] is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
Senior Project Coordinator (2015 - 2016)
Flag of South Africa
2016
Career Timeline Photo
Working with designers — loving design
Design Partnership
[Design Partnership] is an award-winning interior design and build studio. With over 25+ years of retail, hospitality, and workplace experience, their holistic design service covers strategy, design, build, and procurement. They have designed beautiful spaces for the likes of Nando’s, Virgin, BMW, Amazon, Starbucks, and Krispy Kreme.
Traffic Manager (2016 - 2017)
Flag of South Africa
2016
Career Timeline Photo
Side hustle - launched a clothing brand
WellFit Lifestyle
I started a gym clothing brand called [WellFit Lifestyle], providing fitness enthusiasts with comfortable, and stylish gym apparel.

I ended selling this clothing brand to a friend, and fellow personal trainer.
Founder (2016 - 2017)
Flag of South Africa
2008
Career Timeline Photo
New company expansion — Back to ops
FYBOTECH
[FYBOTECH Distributors] is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
Operations Manager (2017 - 2018)
Flag of South Africa
2018
Career Timeline Photo
Going solo — working with startups
FYBOTECH
[FYBOTECH] Distributors is a technology distribution company formerly known as VastraTech (worked at 6 years prior) I was brought on to assist this new company with importing and exporting to 13 countries across Africa, procurement from various International suppliers and improving the operations and processes
Freelance Brand Consultant (2018 - 2019)
Flag of South Africa
2008
Career Timeline Photo
Finding my way in Vancouver, BC
Skyrocket Digital
[Skyrocket Digital] is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
Account Strategist (2019 - 2020)
Flag of Canada
2020
Career Timeline Photo
Learning the agency way
Skyrocket Digital
[Skyrocket Digital] is an Agile Creative Agency which focuses on creating and crafting beautiful brands, building an online presence and helping businesses grow and transform through digital marketing and powerful strategies. Based in Vancouver, they have helped SME’s across various industries launch and grow their brand.
Digital Producer (2020)
Flag of Canada
2020
Career Timeline Photo
Launched my own design studio
KHULA™
[KHULA™] is an award-winning strategy-led design studio situated in BC, Canada that has helped 100+ small businesses around the world refresh and transform their brand image. With a team of creative co-pilots, we helped solopreneurs, small businesses, and non--profits with all the branding essentials, and fundamentals.
Founder & Design Director (2020 - current)
Flag of Canada
2023
Career Timeline Photo
playing to my strengths — consultant
Trimble Group
[trimble group] is a veterinary-led communications company that helps animal health professionals create engaging content to excel at what they do.

I worked alongside the CEO, Toby Trimble, to help streamline, and optimize his business through 1-1 consulting.
Fractional Design PM & Consultant (2023 - Current)
Flag of Canada
2023
Career Timeline Photo
My first online subscription business
Flow n’ Grow™
[Flow n’ Grow™] is an monthly on-demand Webflow development and maintenance subscription service. A first of it’s kind, chosen by Webflow to support template creators and help Webflow website owners keep their site updated and looking fresh every month. Affordable, and lightning fast development at your fingertips.
Founder & Design Director (2023 - Current)
Flag of Canada

Four Steps to Improved Efficiency

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1. Assess Your Needs

We start by observing and understanding your business and performing a gap analysis.
2. Design a Strategy

Crafting a custom plan that addresses your specific pain points is our next step.
3. Implement & Adjust

We work together to implement the strategy, adjusting as needed for optimal results.
4. Ongoing Support

As you improve your business and close the gaps, I'll be there and ready for continuous support.

Change the Way You Do Business, For the Better

Let’s enhance your business potential with seamless workflows, efficient processes and tools, a stronger brand presence, and all-around more operational clarity. And when we do, we’ll elevate your impact.
Are you ready?
Thank you for reaching out to me. I look forward to connecting with you soon.
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